Since 1994 Icebreaker, based in New Zealand, has been a pioneer and innovation leader in the merino wool active clothing market and has revolutionized the outdoor apparel industry, which has traditionally been dominated by synthetic clothing. Icebreaker garments offer unmatched technical performance (see benefits list below) that your active customers are looking for. Icebreaker.com features an average conversion rate of 2%.
Icebreaker is differentiated in the activewear marketplace, not only with our merino fabric (see below) and our customer service (free shipping both ways), but with our products as well. Our layered clothing system is a great cross-sell story and results in a high average order value ($156). Icebreaker garments can be worn solo in warmer weather or layered together in cooler conditions to form a complete clothing system.
With most activewear on the market, consumers are told little to nothing about where the garments come from. Icebreaker offers a unique Baacode traceability system that allows consumers to trace the merino fibre of their garment back to the sheep ranch it came from. This supply chain innovation has garnered numerous accolades from global media outlets.
Benefits of our merino fabric clothing over synthetics (it looks like nature had the answer all along):
Highlights of our Affiliate program include:
We look forward to partnering.