AvantLink is proudly celebrating 20 years in business as a leading affiliate network!
This marks two decades of partnership, innovation, and people-first growth. Founded in 2005, the company has remained independently owned, U.S.-based, and consistently profitable. In an industry known for constant change, AvantLink’s longevity is a testament to a core belief that doing right by people (publishers, advertisers, and employees) drives meaningful results.
The AvantLink story began with founder and CEO Scott Kalbach, who developed the network’s early technology while working full-time as a software engineer. Originally designed as a third-party affiliate tool, his product evolved into a full network platform designed to serve content creators and publishers with integrity. Over a decade ago, AvantLink further cemented that commitment by launching AvantMetrics (now Insights), becoming one of the first networks to introduce commission sharing for affiliate attribution, supporting transparency and rewarding the full path to conversion.
From the beginning, AvantLink distinguished itself by leading with content. In a time before influencer culture and creator marketing, the company prioritized partnerships with bloggers, gear reviewers, and enthusiast-driven publishers. That foundation still holds true today: a third of AvantLink’s top-performing partners are content affiliates, a reflection of the network’s enduring focus on trust-based performance.
Internally, that commitment to people is equally clear. “With over a decade of work experience at AvantLink, my dedication to top-notch customer service has only grown,” said 15-year veteran of the team, Stephanie Bolender, Merchant Integration Coordinator. “It all circles back to consistent, old-fashioned customer service.”
Jon Stoddart, AvantLink’s Chief Technology Officer, who joined in 2010, echoes that sentiment: “What’s remained constant is leadership’s commitment to innovation, integrity, and quality over quantity. That focus creates an environment where people do their best work.”
AvantLink’s steady growth isn’t just measured in longevity—it’s reflected in enduring relationships with top brands, a loyal base of affiliate partners, and a deep roster of experienced team members. By prioritizing personalized support and “human intelligence,” the network has built trust in an industry increasingly shaped by automation.
That intention has led to lasting partnerships across the outdoor, lifestyle, and specialty retail categories. “AvantLink’s commitment to excellence and proactive approach have made them an invaluable partner in our growth journey,” said Nick Joy, Affiliate Marketing Director at Stanley.
That intention has led to lasting partnerships across the outdoor, lifestyle, and specialty retail categories. “AvantLink’s commitment to excellence and proactive approach have made them an invaluable partner in our growth journey,” said Nick Joy, Affiliate Marketing Director at Stanley.
Vice President of Global Sales Scott Chaplin, who has been with AvantLink nearly since the beginning, points to the company’s stability as one of its key differentiators. “What’s really special to me is the foundation we’ve built. AvantLink isn’t just successful, it’s a place where people thrive. That’s what makes us different.” After 20 years, AvantLink continues to do what it does best: building a network focused on quality, collaboration, and strategic growth. The affiliate space has changed significantly since 2005, but AvantLink’s values haven’t.
Happy 20 years to AvantLink, and to all the people who’ve made it happen!