Holiday Recommendations

It’s time for the holidays! So how can you get prepared for one of the busiest seasons for retail and online ordering? We’ve got a few suggestions.

  • Secure gift guide placements with your top publishers. Besides being great for the season, these placements also provide long-term SEO benefits. If you haven’t reached out to publishers – don’t wait!
  • Before sales are launched, send newsletters to your publishers. Giving publishers sufficient lead time can go a long way in their planning.
  • Schedule out holiday text and banner ads in the AvantLink interface ahead of sales launch dates. Don’t worry; these won’t be published until the start date, but it will make it easier to share tracking links with top publishers.  
  • When securing additional exposure opportunities, ensure that contracts (insertion orders) are signed promptly. Also, ensure that the placement details are thoroughly understood – notably payment due dates. 
  • Ensure that your publishers are fully aware of company details that could impact their promotions – including the stock availability of products, adjusted shipping deadlines, etc.  

These are just a few ideas to get you rolling. Feel free to reach out to the AvantLink Support and Account Management teams with any questions!