Simms is a brand founded on the pillars of innovation. It was the brainchild of visionary angler John Simms who saw a need to develop better waders and accessories than what was available on the market. That quest led to the development of Simms Fishing Products in 1980.
In 1993, current owner, K.C. Walsh, acquired the company and relocated it to Bozeman, Montana. Under Walsh’s leadership, Simms introduced breathable waders in a trailblazing partnership with W.L. Gore & Associates (makers of GORE-TEX® fabric). That seismic shift breathed new life into wader innovation and has since powered the sport to new levels of comfort and performance. Today Simms continues to mature as a brand with a trained eye on fisheries conservation and inspired product development over a wide swath of technical apparel offerings—from state-of-the art sun protection and wind-blocking outerwear to pioneering CleanStream™ footwear technologies.
What remains constant, however, is Simms’s commitment to U.S.-based manufacturing and business ideals. When Simms relocated headquarters in 2012, it cemented its Bozeman roots with a new 72,000-square-foot facility housing corporate headquarters, warehouses, and its production plant. This 15,000 square-foot expansion provides elbowroom to drive product evolution in a more efficient and effective manner. It also solidifies Simms as the sole fishing wader manufacturer in the country.
The Simms vision: To produce the highest quality products to keep you protected from the elements in any and all fishing conditions.Benefits of Our Affiliate Program:
PPC: Bidding on search terms is allowed with restrictions on branded terms, such as simms.com, simmsfishing.com, simmswaders.com and store.simmsfishing.com, display URL and other trademark variations, as well as any search strings containing the terms Simms or any variations. No one can bid on the term Simms, Simms Fishing Products or simmsfishing.com in any way. Direct linking and utilization of display URL are allowed with restrictions placed on ads that are listed in connection with PPC bidding on restricted terms or variations, including trademark+ terms. Misspellings and variations of branded terms, as well as grammatical and spelling errors in ad text content are not allowed. In addition, Affiliates may not bid on the terms AlumiBite™, BackMagic™, Wading Belt BackSaver™, Wading Belt, BugStopper™, CleanStream™, COR3™, Cool Control™, DownUnder™, Dry Creek™, ExStream™, G4Z®, G3 Guide™, G4 Boa®, G4 Pro™, HardBite™, Headwaters™, OceanTek™, ProDry™, QuadraLam™, Right Angle™, Rivershed™, RiverTek™, Solarflex™, Solarflex™ Guide Glove, StreamTread™, SunGaiter™, SunGlove™, SunSleeve™, WaderWick™ or any misspellings/variations of product in any of the search engines.
Affiliates are prohibited from using Simms product feeds to create listing to their websites through the Google Shopping channel.
Ad Copy: Display affiliates may only promote the Simms Fishing Products brand using creative materials provided by Simms Fishing Products. Simms Fishing Products does not authorize any affiliate to use “discounting terms” including, but not limited to: sale, cheap, discount, outlet, % off, deal, low price, savings, discontinued, closeout, markdown, for less, best price or special to promote Simms Fishing products.
Please note, commission will not be given for any code, offer, or promotion that is not available and listed as active in this network. Advertiser reserves the right to reconcile or adjust the value on any transaction that is attributed to another marketing channel.