Fact: 70% of the earth is covered in water.
blueseventy, aptly named for that fact, has been on the cutting edge of competitive swimwear since 1993, when then Direct Innovations developed the first triathlon-specific wetsuit and became the official wetsuit of the Ironman triathlon. The brand then transitioned to the name Ironman Wetsuits, and to blueseventy in 2005.
From premium triathlon wetsuits to the most technical FINA legal competition swim skins, and a premier Femme Fit women’s sizing system (allowing for more women’s specific wetsuit sizing than any other brand), blueseventy suits have become the preferred swimwear of Ironman champions and Olympic gold medalists alike.
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