The story began in 2010 when our CEO, Munjal Shah, got chest pains and ended up in the ER while running a 10K race. He was only 37 at the time, but knew his father had his first heart attack at 45. Over the next few years, he lost 40 pounds, changed his diet, and ran 3 marathons.
Through it all, he realized that being health conscious was really hard work, and the health conscious are unsung heroes in society. Thus, Health IQ was born in 2013. Over the next 3 years, a wonderful group of people on their own health journeys joined our mission. We spent these years gathering science and data to convince insurance companies that health conscious people deserve lower rates. This included our own research, as well as public research showing health conscious people had lower mortality.
Health IQ (www.healthiq.com) offers special rate life insurance for the health conscious. We are the first life insurance agency that focuses on you, not your family history. We have exclusive rates for runners, cyclists, HIIT athletes, vegans, and more. We believe that the best way to improve the health of the world is to celebrate the health conscious through social and financial rewards.
Many insurance companies were initially not receptive, but eventually we found some great innovative partners who believed in our data. Today we have helped tens of thousands of people secure billions in insurance coverage.
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