Founded in Åre in 2010, Elevenate is shaped by the culture of a modern mountain resort. Here, designer and competitive freeskier Sara Rönngren and UIAGM mountain guide Jimmy Odén realised their vision of high-quality apparel that they wanted to wear in and around the mountains. Well-tailored, long-lasting garments that let you move freely, in any conditions – and you’ll look great along the way.
Since then, Elevenate has grown to include a whole range of performance and casual wear suitable for the mountain and the valley, or anywhere in between. Garments that let you ski, run, bike, climb and breathe – or just enjoy relaxing by a quiet river.
For us, modern mountain life culture is more a state of mind than a location, so we seize every opportunity to promote our vision beyond its original habitat. We’re passionate skiers and almost as enthusiastic about anything else the mountains have to offer for play and recreation – no matter the season.
But while reaching out to the world, some things remain the same. We’re still based in Åre and our designs are inspired by and tested in the mountains on our doorstep. We're dedicated to excellent fit and use only the best materials. And we go to great lengths to make clothing that you can wear, love and combine for a long, long time – in the mountains or wherever you want to enjoy modern mountain life culture.