General Issue Affiliate Program

7% commission • 30 days cookie duration

General Issue takes the humble t-shirt and makes it better.

Using our 10 years of fashion design and manufacturing, we elevate the wardrobe staple into clothing you can wear all day, anywhere. We pride ourselves on our attention to detail, fit, quality, and that it’s sewn right in our hometown of Brooklyn, New York.

We’re a clothing brand founded by a clothing designer. Our founder, Susan Woo, is an award-winning designer who believes that style comes from confidence and comfort in what you’re wearing.

General Issue is clothing that lets you live your life outside a suit. We believe that when you think for yourself, you dress for yourself too. So, whether you’re an entrepreneur, creator, creative, freelancer (or all of the above), General Issue inspires you to be the best version of yourself, personally and professionally.

Let’s make this a friends with benefits situation.

Our affiliate program makes it easy to earn commission from net sales through affiliate links and banners on your site. Through our affiliate partner AvantLink, you’ll receive real-time reporting and sales tracking.

We like to keep things simple
As part of our affiliate network you’ll receive monthly updates on product launches, promotions and special events. We’re always looking for new ways to connect with our affiliates and provide exclusive content and promotions.

Let’s move forward
If you’re interested in getting started or have further questions, feel free to reach out to

Benefits of our Affiliate Program:

  • Affiliate Commission: 7 - 10%
  • Cookie duration: 30 days