Drafting Desk: Why Websites With Great Content Have a High Bounce Rate

Why do some great content websites have such a high bounce rate? The answer is simple. You only have 10 seconds to convince a user to stay on your website.
Bounce Rate is a metric featured in Google Analytics that tells you how often readers exit your website without interacting with it. This is useful for analyzing a key benchmark of your webpage’s performance: whether your audience is actually reading your content or not.

Google Analytics

Example of bounce rate and other metrics on Google Analytics.

See why users bounce from your site, and 5 ways to reduce your bounce rate, improve SEO, and increase click through rates (the click through rate, or CTR, is how often users click links on your site). After that, read on for more detailed ways to tailor your content to reduce the bounce rate on your website.
[clickToTweet tweet=”How to convince readers to stay on your website in the first 10 seconds” quote=”In this article, we explain how to convince readers to stay on your website in the first 10 seconds, so your blog or website content is not overlooked.” theme=”style2″]

Detailed Steps to Reduce Bounce Rate


1. Keep your website design simple

If people can’t tell what’s going on with your website, they are likely to bounce right away. Keep your design simple, and above all make sure the value proposition of your content is most apparent right away, and not buried under too many words, adds, or weird site layouts.

2. Write engaging headlines that answer a question

Your headlines should answer your reader’s questions and hook them in with the value proposition. Research your audience and keywords related to the topic, and craft a snappy title between 8 and 14 words long. If you’re still reading at this point, the headline for this post should be a good example.

3. Value proposition on the front burner

Make sure the reader can’t miss the value of what you have to say. Put it first and foremost in your content; don’t build up to it. Remember that you only have 10 seconds and lots of distractions working against you.

4. Use links to draw them in

Put useful links up front in your content. Links are the most used interactive feature on websites, so if they support your point and add value for the reader, you will increase their attention span and your click through rate.

5. Above all, give them what they want up front

Since you can’t count on readers finishing your post, give them the most valuable info, links, and images up front. That way, even if they do bounce at some point, you’ve given them something to ruminate about. And hopefully they will return to your site for more information tailored to their attention span.


For more ways to optimize your website for affiliate marketing, stay tuned to the AvantLink blog.